We live in a time where shoppers can get their hands on anything they need or desire (within reason) without even stepping outside. A few well-placed clicks and payment information is all it takes for anyone to summon a box straight to their doorstep. But as an ecommerce entrepreneur, you know that for all the convenience of online shopping, it’s not without challenges.
Many customers remain skeptical of websites, preferring to do their shopping at a brick-and-mortar location. In fact, a recent global survey from CIGI-Ipsos found that 49 percent of Internet users do not trust shopping online. Some of their main concerns are cyber criminals and companies in general.
Learn more about what you can do to gain consumers’ trust and provide a secure, convenient online shopping experience at your store. And in case something goes wrong, business insurance for ecommerce can help protect the company you’ve built from the ground up.
Here are three principles every web store should strive to uphold:
Using a Secure Platform
Security starts with a solid platform and a safe checkout system for customers. Think about it—they’re trusting you with personal information like their credit card number and home address. Nothing will confirm shoppers’ fears faster than becoming the victim of a cyber hack, all because they tried to buy a t-shirt from your store.
Not only do you need to be PCI compliant, but your store should use SSL (Secure Sockets Layer) authentication and encryption, according to CIO. This helps prevent fraudulent purchases and reduces the chance of customer information falling into the wrong hands.
The extra time and money you spend making sure your ecommerce store is safe could pay off in spades down the line. One data breach could sink your company’s finances and ruin your reputation! Even with a reliable platform and a secure checkout system, cyber insurance can help further mitigate the risks of doing business online.
Establishing Seller Identity
Another way you can demonstrate your trustworthiness to your customers is to make sure your website clearly conveys who you are. As one infographic from Kissmetrics advises, add a personal touch to your website with a thorough About Us page. You can include your company’s story, accomplishments and mission statement here.
You’ll also want to make your contact information easy to find. How can your shoppers reach you with questions? Include your phone number, email, an online contact form and perhaps even a live chat feature for extra confidence.
Proving Track Record
And of course, shoppers will be more likely to take others’ word for it than trust you tooting your own horn. This is exactly why customer testimonials—in written and video form—go a long way in putting potential customers’ minds at ease. You should also include product reviews and any relevant press clippings to establish the credibility of your store and your inventory.
Perhaps half of internet users aren’t yet sold on online shopping, but the more stores that adhere to these principles, the more customers will take the plunge and purchase something online. If you play your cards right, it could even be from your very own website!
Even with security measures in place, the internet can be an unpredictable place to run a business. Protecting your ecommerce store with business insurance is a great first step. Explore your policy options with CoverHound today.
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