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Why Are There So Many Car Insurance Commercials on TV?

If you turn on the TV and catch a few minutes of commercials, you’ll likely see at least a few car insurance ads. Why is that? Why are those companies spending so much money selling a product as ostensibly boring as auto insurance? I venture some educated guesses below.

Let’s add it all together. Most people don’t shop for insurance regularly. Insurance companies are very similar in what they offer, and they compete to insure the same customers. When they meet this customer they only have one product to offer them. So when customers finally do shop for insurance they do it with a couple brands that pop into their heads. Enter the need for strong branding. What’s the easiest and most effective way to do that?

Commercials, lots and lots and lots of commercials.

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